Meet Ava.
Ava is the AI that calls your old leads. It says so in the first sentence, gets to the point, and books the people who still want the work done. Here's exactly how, and where its limits are.
On a call
A call, step by step.
Every step of a call that ends in a booking, with the kind of thing Ava says at each one. The example is a remodeling company. Yours uses your business, your services and your calendar.
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1
Dials in your business's name
From a number set up for your campaign, and only to leads whose sign-up allows AI calls. Only between 9am and 8pm in the lead's time zone, Monday to Saturday.
Calling Sarah · kitchen remodel quote · March 2024
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2
Says it's an AI, and that the call is recorded
Before anything else. Recording laws in several states require the second part, and we'd say the first anyway: nobody should have to guess who they're talking to. If anyone asks later, Ava says plainly that it's an AI.
Ava · AIHi Sarah, this is Ava, an AI assistant calling for Oakline Remodeling about the kitchen remodel quote you asked us for a while back. This call is recorded, and you can say stop at any time. Have you got a minute?
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3
Reminds them what they asked about, and when
The details come from your CRM. Few people remember a form they filled in months ago, and a specific reminder gets a real answer instead of "who is this?"
Ava · AIYou got in touch back in March about remodeling your kitchen.
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4
Asks what happened, then listens
One open question. If they went with someone else, Ava thanks them and ends the call. If it's on hold or still on the list, it asks one more thing: what the job looks like now, and roughly when they'd want it done. You walk in knowing.
Ava · AIDid you end up going ahead with someone, put it on hold, or is it still on the list?
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5
Offers two real times
Two specific slots that are open on your calendar at that moment. A choice of two is easier to answer than "when suits you?" If neither works, Ava asks what does and checks it.
Ava · AITom can come out Thursday at 2 or Friday at 10. Which works better?
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6
Books it and confirms
Ava reads the time back and puts it on your calendar with notes from the call, and the lead gets a text confirmation straight away. You get a text and an email saying who it is, what they want and when.
Ava · AIThursday at 2pm with Tom, then. You'll get a text confirming it in a minute. Thanks, Sarah.
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7
Logs everything
The recording, the full transcript, a short summary and the outcome go to your dashboard. The lead's status changes on your list, so nobody gets a follow-up text about a job they've just booked.
Booked · Thu 2:00 PM · on your calendar · confirmation sent
Going in
What Ava knows. What it never does.
Before each call Ava gets a short brief: the facts about your business you approved during setup, and the details of the one person it's calling. It works from that and nothing else.
- Business
- Oakline Remodeling
- Books for
- Tom, the owner
- Services
- Kitchen and bathroom remodels, additions, design visits
- Service area
- Within 30 miles of the shop
- If asked the price
- It depends on the project. Tom goes over it on the visit.
- Calling
- Sarah Ellis
- Asked about
- A kitchen remodel quote
- Lead date
- March 2024, from your website form
- Open times
- Thu 2:00 PMFri 10:00 AMMon 9:00 AM
Anything that isn't in the brief, Ava doesn't make up. It says Tom will answer that on the appointment, and notes the question for him.
Never, on any call
- Quotes prices, estimates or ranges.
- Offers discounts, deadlines or special deals.
- Promises anything about the work, the timing or the result.
- Pretends to be a person, or dodges the question.
- Argues, guilts, or asks again after a no.
- Asks for card numbers, bank details, Social Security numbers or passwords.
- Gives medical, legal or financial advice.
- Contacts anyone again, on any channel, once they've said stop.
Hard moments
When the call doesn't go to plan.
Most calls don't end in a booking. These are the moments that decide what people think of your business afterwards, and what Ava does in each one.
I'm at work, I can't talk.
Ava asks when would be a better time for Tom to call, and gets off the phone. You get a text and an email straight away with who it is and the time they gave.
We already went with another company.
Ava thanks them, wishes them well and ends the call. They come out of the rest of the campaign, so they don't get texts about a job that's done.
How did you get my number?
A straight answer: they gave it to Oakline Remodeling when they asked about a kitchen remodel quote in March, and this is the follow-up. Then Ava offers to take them off the list.
Take me off your list.
Ava apologizes, confirms they won't hear from you again, and ends the call. Calls, texts and emails to them stop at once, and stay stopped after the campaign ends.
There's no Sarah here.
Ava apologizes, says the number will be removed, and hangs up. That number is never tried again.
Please leave a message after the tone.
A short message: that it's Ava, an AI assistant for your business, and a number to call back. No details about why, since someone else may hear it. A text follows, so they can reply when it suits them, and any reply comes straight to you.
Why are you calling me? This is ridiculous.
No defending, no script. Ava apologizes once, offers to take them off the list, and ends the call politely. The recording and transcript are in your dashboard in case it's someone you'd like to call yourself.
Can I just talk to someone?
Ava never insists. It asks when's a good time for you to call them, and you get a text and an email straight away with who it is and when to reach them.
What's this going to cost me?
Ava doesn't guess. It explains that the price depends on the job and that Tom will go through it on the visit, then offers the two times.
The voice
It sounds like a person. It never claims to be one.
Ava speaks with an ElevenLabs conversational voice, built for live back-and-forth rather than reading out a recording. The pacing and intonation sound natural, nothing like the flat, word-by-word delivery of an old robocall. And it listens while it talks: if the person cuts in, Ava stops and answers what they said.
The voice is only half of it. Most of what makes a call feel normal is how it's written: short turns, one question at a time, no speeches, and no pretending.
It isn't perfect. On a bad line it can mishear a name or a time, as anyone can, and now and then there's a short pause before it answers. That's why it reads every time back before booking, and why a confirmation text goes out straight away. Both are a second chance to catch a mistake.
Read a sample callHow Ava talks
- Short sentences, one question at a time.
- A sentence or two per turn, unless they ask for detail.
- Stops talking the moment they start.
- Uses their name once or twice, not in every line.
- Matches their pace: relaxed with someone chatty, brief with someone busy.
- Reads back every day and time before it books.
Texts and email
Not everyone picks up. Texts and email reach them anyway.
Each lead hears from you up to ten times over 30 days, never more than three times in a day. When someone texts back, their follow-ups stop and the reply comes straight to you by text and email, with what they asked about, so a person answers while they're still warm.
Hi Sarah, it's Tom from Oakline Remodeling. We just tried calling you. You got in touch with us about a kitchen remodel quote in March. Is it still on your list? Reply STOP to opt out
Still thinking about it. Probably spring. Can Tom call me after 5?
Reply sent to Tom · follow-ups stoppedHi Sarah,
You got in touch with Oakline Remodeling about your kitchen remodel quote in March, and I wanted to check in personally. Is it still something you're planning?
If it is, reply with a day and time that works and I'll get you on the calendar. If you've already taken care of it, a quick "all set" lets me know.
Tom
Oakline Remodeling
Oakline Remodeling · 412 Main Street, Springfield · Unsubscribe
- Leads whose sign-up covers AI calls get calls, texts and email. Leads who only gave a number get texts and email, never an AI call.
- The first text names your business and says how to opt out. Every email carries your business address and a one-click unsubscribe.
- "Stop" by text or on a call, or the unsubscribe link in an email, ends everything, on every channel.
- Any other text reply stops the follow-ups to that person and comes straight to you, by text and email, for you to answer.
Examples. Every text and email is written for your business and approved by you before launch.
Your side
Every conversation, on the record.
Nothing happens out of your sight. You can read or listen to anything Ava has said in your business's name.
- Asked about
- Kitchen remodel quote, March 2024
- On the call
- "Still on the list. The cabinets are falling apart, and we want it done before the holidays."
- Phone
- (555) 010-2231
- Booked by
- AI call. Recording and transcript in your dashboard.
In your dashboard
- Every call: the recording, the full transcript, a short summary and the outcome, from booked to wrong number.
- Every booking, with what they first asked for and what they said on the call.
- Every text reply and every opt-out, as it happens.
- Everyone waiting on you, at the top: people who replied, and people who asked for a call back.
- A report every Monday, and your booked count against the guarantee on day 30.
Before launch
Nobody hears Ava before you do.
We write it
From your services, your area, how your appointments work and anything you never want said: the call script, every text and every email, in your voice.
You read every word
Including the answers for the hard moments above. Change anything. Nothing goes out until you approve it.
Ava calls you
You hear the call the way one of your leads would. Play a difficult lead and try to trip it up.
Then it goes live
You can ask for changes at any point in the 30 days, or pause the campaign.
Data and privacy
Your list stays yours.
You're trusting us with your customers' names and numbers. Here's what we do with them, and what we don't.
Used for your campaign only
Your list is used to contact your leads on your behalf, and for nothing else. It's never added to another client's campaign or used to build lists.
Never sold or shared
We don't sell, rent or trade leads. The only other companies that handle them are the voice, phone and email providers that carry the calls and messages, and they get only what each one needs.
Encrypted in transit
Your list and your campaign data move over encrypted connections, and your dashboard sits behind your own login.
Only what the calls need
Name, number, email, what they asked about and when, and a city or ZIP code for the time zone. We don't need payment details or private notes, so leave them out of the export.
Deleted when you ask
Your list, recordings and transcripts. Two things stay on purpose: the opt-out list, and a minimal record of each contact we made and why it was allowed.
Opt-outs kept for good
Anyone who says stop stays on your do-not-contact list permanently, after the campaign ends, and even if the same list comes in again.
Questions
About the AI.
Will people hang up when they hear it's an AI?
Some will, and that's fine: they end it in seconds and aren't called again. The people who stay are the ones still thinking about the work, and what they care about is whether the call is useful. Saying it up front also means nobody feels tricked halfway through, which would do far more damage to your name.
What if Ava gets something wrong?
It works from a script and a brief you've approved, and it can't quote prices or make offers. When it doesn't know something, it says you'll answer it on the appointment. Every call is recorded and transcribed, so if something sounds off you can check exactly what was said, and we fix the instructions for every call after it.
Can it answer questions about my services?
The basics you give it: what you do, where you work, how an appointment goes and how long it takes. Anything technical, like whether a repair will fix a particular leak, goes to you. Its job is to get the right people in front of you, not to sell the job.
Does it call people who didn't agree to AI calls?
No. Only leads whose sign-up covered automated or AI calls get one. Everyone else gets texts and email they're allowed to receive, or nothing at all. Our guide to consent explains how your list gets sorted.
Can I listen to calls while the campaign runs?
Yes. Recordings and transcripts appear in your dashboard as calls finish. If you hear something you'd like said differently, tell us and it changes for every call after.
What name does it use? Can I change the voice?
By default it introduces itself as Ava, an AI assistant calling for your business. You hear the voice before launch, and if it isn't right for your customers, we can change the voice or the name. It always says it's an AI, whatever it's called.
What about new leads, after the campaign?
The campaign works the list you already have. If you'd like new leads called within a minute of coming in, that's a separate add-on, with the same rules about consent, hours and opt-outs. See the add-ons.
A sample call
See how a call goes.
Read how Ava handles a lead who's interested, one who's hired someone else, and one who says stop. You hear the voice live on your audit call.
Read a sample callThe guarantee
A number of booked appointments, in writing.
Sized to your list before you pay. Miss it, and every dollar of your campaign fee comes back.
Read the guarantee