Dead-lead reactivation for dental practices
Your old treatment plans. Back on your calendar.
We call, text and email the old leads in your CRM, in your name, and book the ones still interested. We guarantee the number. Miss it, and every dollar of your campaign fee comes back.
Campaign · day 12 of 30
Good morning. 9 old leads booked this week.
Leads contacted
2,140of 2,310 allowedReplies
318+41 this weekBooked
27Guarantee: 22Pipeline
$238k+$61k this weekRobert Ellis · lead from March 2024 · implant case
AvaDr. Lee has Thursday at 2 or Friday at 10 open. Which works better?
RobertThursday at 2.
- Booked · Linda K. · implant case · Tue 9:30 AM2m ago
- Reply · "Can you call me after 5?" · sent to you9m ago
- Booked · James R. · implant case · Wed 11:00 AM18m ago
- Opted out · removed from calls, texts and email26m ago
Every client gets a private dashboard like this one. The figures here are an example; yours depend on your list.
Works with the CRM you already use
AI lead reactivation · a done-for-you service
The leads you already paid for, finally called back.
Every business has a list it stopped working: quotes that never closed, forms nobody followed up, numbers that went to voicemail once. We take that list, sort it by the consent each person gave, and work it for 30 days with AI calls, texts and emails in your name. Our AI caller books the people still interested while they’re on the phone, and anyone who texts back comes straight to you, so you can answer while they’re warm.
Hi Robert, it's Dr. Lee from Bright Smile Dental. We just tried calling you. You got in touch with us about a treatment plan in March. Is it still on your list? Reply STOP to opt out
Yes actually. Never got around to it.
Can someone call me after 5?
The offer
We work every old lead in your CRM. You get the appointments.
AI calls
A natural AI voice calls every lead who gave permission, in your business's name. It says it's an AI, asks what happened, and books the people still interested.
Texts
A short text after a missed call and a follow-up a few days later. When someone texts back, their follow-ups stop and the reply comes straight to you by text and email.
Emails
A personal note, a seasonal check-in and a last "should we close your file?" Written in your voice, approved by you before anything goes out.
Guaranteed. Your number of booked appointments in 30 days, or every dollar of your campaign fee back.
Read the guarantee| People we can contact | Dental practices | Real estate teams |
|---|---|---|
| 2,000 | 20 visits | 6 appointments |
| 5,000 | 50 visits | 15 appointments |
| 10,000 | 100 visits | 30 appointments |
The problem
Your pipeline leaks. Every single day.
1 of 5
- You fill it.Ads, clicks, quotes, calls. Every lead costs you money, and lands in your CRM ready to talk.
- Nobody calls back in time.Reach a lead within the hour and they're 7× more likely to qualify. Most get a call the next day, if at all.Harvard Business Review, 2011
- One call, then nothing.Only 14% of people pick up an unknown number. One missed call and the lead is quietly written off.Hiya, State of the Call 2026
- The quote goes out. Nobody chases it."Let me think about it" turns into months of silence. Your CRM fills with people who were ready, just not that day.
- We plug the holes and pump them back.Every lead you're allowed to contact hears from you again, and the ones still interested land on your calendar.
Your part
Here's everything you do. We handle the rest.
- 1
Book a free 30-minute audit
We count your old leads, check how they signed up, and tell you the number of appointments we'd guarantee.
- 2
Send your list and approve the messages
Export from any CRM or spreadsheet. Read the call script, texts and emails, and tell us what to change.
- 3
Answer replies and show up
When a lead texts back, the reply comes straight to you so you can answer while they’re warm. Each appointment lands on your calendar with a text and an email telling you who it is and what they asked about.
Cleaning the list, every call, text and email, a reminder the day before each appointment, and the weekly report are on us. If we miss the number, every dollar of your campaign fee comes back.
See the full 30-day planWhy they went quiet
Why treatment plans go cold. Most never said no.
Four of the most common reasons treatment plans stall. None of them is “not interested”, and every one can change.
- 01
Insurance didn’t cover what they hoped.
Annual maximums, waiting periods and “not covered” left them with a treatment plan and no appointment.
- 02
They were nervous.
Dental anxiety keeps plenty of people away, especially from surgery or long procedures. Putting it off feels easier.
- 03
It stopped hurting.
The pain that brought them in eased, so the crown or the implant dropped down the list.
- 04
The front desk was busy with today.
Today’s patients come first. Unscheduled treatment builds up quietly in the practice software, and nobody has time to work it.
Where the leads come from
Practice management software (Dentrix, Eaglesoft, Open Dental and others) can usually report unscheduled treatment and overdue recall. Those two reports are often the most valuable list in the practice.
- Unscheduled treatment plans
- Overdue hygiene recall
- New-patient calls that never booked
- Implant and aligner ad leads
- Website appointment requests
- Emergency patients who never returned
What your leads hear
Calm, clear, and in your name.
Every call opens the same way: who’s calling, that it’s an AI, and that the call is recorded. Then one easy question.
The first two lines
Hi, this is Ava, an AI assistant calling for Bright Smile Dental. This call is recorded. Am I speaking with Robert?
Thanks, Robert. Dr. Lee’s office asked me to check in about the treatment from your last visit, and whether you’d like to get it scheduled.
- AI and recording disclosed before anything else
- No prices, discounts or deadlines, ever
- “No” is accepted the first time
- Two real times from your calendar
If they say
“I need to check what my insurance covers first.”
AvaThat makes sense. Dr. Lee’s team can check your benefits before the visit and go over them with you. Would Monday at 8 or Wednesday at 3:30 work?
If they say
“Honestly, I’m nervous about the procedure.”
AvaThat’s very common. You can talk it through with Dr. Lee before deciding anything. Would Tuesday at 10 or Thursday at 2 work?
If they say
“I had it done at another office.”
AvaThanks for letting me know. I’ll update your file. Take care.
Example script with placeholder names and times. Yours is written for your business and approved by you before anything goes out.
Read a full sample callWhere it works best
Good timing helps. Fake urgency doesn’t.
Old leads respond better when there’s a real reason to hear from you. For dental practices, these are the ones worth using, and only when they’re true for that person.
When benefits reset
Many dental plans run on the calendar year. Early in the year, patients who held off because they’d hit their maximum have fresh benefits.
Before benefits reset
In the fall, patients with unused benefits often want to schedule before year-end. Only true for patients whose plans reset.
When recall is due
An overdue cleaning is a simple reason to call, and the treatment plan can be reviewed at that visit.
Never used: invented deadlines, “prices going up”, fake scarcity, or discounts you didn’t approve.
Dental questions
The specifics, answered.
Is calling patients like this HIPAA-compliant?
Contacting your own patients about care your practice recommended is generally treated as a treatment communication under HIPAA, not marketing. What matters most is how the data is handled: a business associate agreement before any patient list changes hands, only the fields needed to reach people, and no clinical details in voicemails or texts. The AI confirms it’s speaking to the patient before it mentions treatment. Your compliance advisor should sign off on the specifics.
Will it talk about fees or insurance coverage?
No. It doesn’t quote fees or guess at coverage. It books the visit and passes any insurance questions to your front desk.
Can it handle overdue recall as well as treatment plans?
Yes, as two groups with separate scripts. Recall is the simpler conversation; treatment plans take more care, and the script reflects that.
Who does it book with?
Whoever you choose. Most practices book a consult or a review visit with the dentist; some prefer a call from the treatment coordinator first.
A sample call
It talks like your best front-desk person.
It says it's an AI, gets to the point, and books the people who want to talk. Read a whole call, line by line.
Read a sample callCheck your list
Drop in your CRM export. See what it's worth in seconds.
How many leads we could reach, how old they are, and the appointments we'd guarantee. Your file never leaves your browser.
Check your listHow it works
Live in seven days. Up to ten touches per lead.
The setup week, every call, text and email in the 30-day campaign, and how we stay inside the law.
See the planThe guarantee
Your number, in writing, before you pay.
100%of your campaign fee back if we miss it. Not a credit. The money.
Read the guaranteeBook your free audit. Thirty minutes.
Pick a time that suits you. We'll count your old leads, tell you the number we'd guarantee, and let you hear the AI call you live.
Brandon Dyne · Second Call
Free list audit
We count your old leads, check how they signed up, and tell you the number of booked appointments we'd guarantee. You hear the AI call you live, too.
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