Dead-lead reactivation for senior living communities
Your old move-in inquiries. Back on your calendar.
We call, text and email the old leads in your CRM, in your name, and book the ones still interested. We guarantee the number. Miss it, and every dollar of your campaign fee comes back.
Campaign · day 12 of 30
Good morning. 9 old leads booked this week.
Leads contacted
2,140of 2,310 allowedReplies
318+41 this weekBooked
27Guarantee: 22Pipeline
$238k+$61k this weekLinda Ellis · lead from March 2024 · move-in
AvaKaren has Thursday at 2 or Friday at 10 open. Which works better?
LindaThursday at 2.
- Booked · Linda K. · move-in · Tue 9:30 AM2m ago
- Reply · "Can you call me after 5?" · sent to you9m ago
- Booked · James R. · move-in · Wed 11:00 AM18m ago
- Opted out · removed from calls, texts and email26m ago
Every client gets a private dashboard like this one. The figures here are an example; yours depend on your list.
Works with the CRM you already use
AI lead reactivation · a done-for-you service
The leads you already paid for, finally called back.
Every business has a list it stopped working: quotes that never closed, forms nobody followed up, numbers that went to voicemail once. We take that list, sort it by the consent each person gave, and work it for 30 days with AI calls, texts and emails in your name. Our AI caller books the people still interested while they’re on the phone, and anyone who texts back comes straight to you, so you can answer while they’re warm.
Hi Linda, it's Karen from Maple Grove Senior Living. We just tried calling you. You got in touch with us about a tour in March. Is it still on your list? Reply STOP to opt out
Yes actually. Never got around to it.
Can someone call me after 5?
The offer
We work every old lead in your CRM. You get the appointments.
AI calls
A natural AI voice calls every lead who gave permission, in your business's name. It says it's an AI, asks what happened, and books the people still interested.
Texts
A short text after a missed call and a follow-up a few days later. When someone texts back, their follow-ups stop and the reply comes straight to you by text and email.
Emails
A personal note, a seasonal check-in and a last "should we close your file?" Written in your voice, approved by you before anything goes out.
Guaranteed. Your number of booked appointments in 30 days, or every dollar of your campaign fee back.
Read the guarantee| People we can contact | Dental practices | Real estate teams |
|---|---|---|
| 2,000 | 20 visits | 6 appointments |
| 5,000 | 50 visits | 15 appointments |
| 10,000 | 100 visits | 30 appointments |
The problem
Your pipeline leaks. Every single day.
1 of 5
- You fill it.Ads, clicks, quotes, calls. Every lead costs you money, and lands in your CRM ready to talk.
- Nobody calls back in time.Reach a lead within the hour and they're 7× more likely to qualify. Most get a call the next day, if at all.Harvard Business Review, 2011
- One call, then nothing.Only 14% of people pick up an unknown number. One missed call and the lead is quietly written off.Hiya, State of the Call 2026
- The quote goes out. Nobody chases it."Let me think about it" turns into months of silence. Your CRM fills with people who were ready, just not that day.
- We plug the holes and pump them back.Every lead you're allowed to contact hears from you again, and the ones still interested land on your calendar.
Your part
Here's everything you do. We handle the rest.
- 1
Book a free 30-minute audit
We count your old leads, check how they signed up, and tell you the number of appointments we'd guarantee.
- 2
Send your list and approve the messages
Export from any CRM or spreadsheet. Read the call script, texts and emails, and tell us what to change.
- 3
Answer replies and show up
When a lead texts back, the reply comes straight to you so you can answer while they’re warm. Each appointment lands on your calendar with a text and an email telling you who it is and what they asked about.
Cleaning the list, every call, text and email, a reminder the day before each appointment, and the weekly report are on us. If we miss the number, every dollar of your campaign fee comes back.
See the full 30-day planWhy they went quiet
Why move-in inquiries go cold. Most never said no.
Four of the most common reasons move-in inquiries stall. None of them is “not interested”, and every one can change.
- 01
Mom wasn’t ready yet.
The family toured, the parent said no, and everyone agreed to wait. A season later, the situation has often changed, and nobody has called to ask.
- 02
The family couldn’t agree.
Siblings in different cities, a parent who wants to stay home. A decision stalls when nobody owns the next step.
- 03
They were working out how to pay.
Selling a house, long-term care insurance, savings: families need time to sort out the money, and the conversation ends there.
- 04
The sales team moved on to this week’s tours.
Every week brings new inquiries. Last season’s families slide down the CRM and only hear back if someone finds the time.
Where the leads come from
Senior living CRMs (Enquire, Welcome Home, Sherpa and others) keep every inquiry with its stage. Leads from referral services often come with their own contact rules, so we check those before calling.
- Website inquiries and pricing requests
- Completed tours that didn’t move in
- Phone inquiries
- Senior living referral services
- Event and open house sign-ups
- Lapsed waitlist deposits
What your leads hear
Calm, clear, and in your name.
Every call opens the same way: who’s calling, that it’s an AI, and that the call is recorded. Then one easy question.
The first two lines
Hi, this is Ava, an AI assistant calling for Maple Grove Senior Living. This call is recorded. Am I speaking with Linda?
Thanks, Linda. You’d asked Karen’s team about our community a while back, and I wanted to check in and see how things are going for your family.
- AI and recording disclosed before anything else
- No prices, discounts or deadlines, ever
- “No” is accepted the first time
- Two real times from your calendar
If they say
“Mom still isn’t ready.”
AvaThat’s completely understandable, and there’s no rush. Some families like to visit again just to keep the option open. Would Saturday at 11 or Tuesday at 2 be helpful?
If they say
“We’re still working out how to pay for it.”
AvaThat’s one of the most common questions. Karen can walk you through the options in person, with no commitment. Would Thursday at 10 or Saturday at 11 work?
If they say
“We found another community.”
AvaI’m glad you found a good place. I’ll update our records so we don’t call again. Take good care.
Example script with placeholder names and times. Yours is written for your business and approved by you before anything goes out.
Read a full sample callWhere it works best
Good timing helps. Fake urgency doesn’t.
Old leads respond better when there’s a real reason to hear from you. For senior living communities, these are the ones worth using, and only when they’re true for that person.
Around the holidays
Families see their parents in person over the holidays, and that visit often brings the conversation back.
When something at home changes
A house going on the market, a lease ending or a family caregiver who can’t keep going often reopens the decision.
Never used: invented deadlines, “prices going up”, fake scarcity, or discounts you didn’t approve.
Senior living questions
The specifics, answered.
Is it appropriate to have an AI call families about this?
It says it’s an AI in its first sentence, it’s patient, and it never pushes. If someone is grieving or upset, it says it’s sorry, offers a call from your team and ends the call. You approve every word of the script before it runs.
Who does it usually reach, the senior or the family?
Whoever made the inquiry, which is usually an adult son or daughter. The script works for both, and it never asks about or discusses health details.
Will it talk about monthly fees or care levels?
No. It doesn’t quote fees or assess care needs. It books a tour or a call with your sales director, who covers both.
Can it book tours for several communities?
Yes. Each community gets its own calendar and its own name on the calls, and you see the results community by community.
A sample call
It talks like your best front-desk person.
It says it's an AI, gets to the point, and books the people who want to talk. Read a whole call, line by line.
Read a sample callCheck your list
Drop in your CRM export. See what it's worth in seconds.
How many leads we could reach, how old they are, and the appointments we'd guarantee. Your file never leaves your browser.
Check your listHow it works
Live in seven days. Up to ten touches per lead.
The setup week, every call, text and email in the 30-day campaign, and how we stay inside the law.
See the planThe guarantee
Your number, in writing, before you pay.
100%of your campaign fee back if we miss it. Not a credit. The money.
Read the guaranteeBook your free audit. Thirty minutes.
Pick a time that suits you. We'll count your old leads, tell you the number we'd guarantee, and let you hear the AI call you live.
Brandon Dyne · Second Call
Free list audit
We count your old leads, check how they signed up, and tell you the number of booked appointments we'd guarantee. You hear the AI call you live, too.
Loading times…