Dead-lead reactivation for franchise brands

Your old franchise inquiries. Back on your calendar.

We call, text and email the old leads in your CRM, in your name, and book the ones still interested. We guarantee the number. Miss it, and every dollar of your campaign fee comes back.

See if you qualify See how a call goes

Campaign · day 12 of 30

Good morning. 9 old leads booked this week.

Mon · Oct 6

Leads contacted

2,140of 2,310 allowed

Replies

318+41 this week

Booked

27Guarantee: 22

Pipeline

$238k+$61k this week

Booked appointments by dayDays 1–12

Day 1Day 6Today

Live call01:42

David Ellis · lead from March 2024 · franchise sale

AvaMegan has Thursday at 2 or Friday at 10 open. Which works better?

DavidThursday at 2.

Booked Thu 2:00 PMOn your calendarText sent

Recent activityLive

Booked · Linda K. · franchise sale · Tue 9:30 AM2m ago
Reply · "Can you call me after 5?" · sent to you9m ago
Booked · James R. · franchise sale · Wed 11:00 AM18m ago
Opted out · removed from calls, texts and email26m ago

Every client gets a private dashboard like this one. The figures here are an example; yours depend on your list.

Works with the CRM you already use

AI lead reactivation · a done-for-you service

The leads you already paid for, finally called back.

Every business has a list it stopped working: quotes that never closed, forms nobody followed up, numbers that went to voicemail once. We take that list, sort it by the consent each person gave, and work it for 30 days with AI calls, texts and emails in your name. Our AI caller books the people still interested while they’re on the phone, and anyone who texts back comes straight to you, so you can answer while they’re warm.

See if you qualify How the 30 days work

BBright Path Home ServicesText message

Hi David, it's Megan from Bright Path Home Services. We just tried calling you. You got in touch with us about a discovery call in March. Is it still on your list? Reply STOP to opt out

Yes actually. Never got around to it.

Can someone call me after 5?

David Ellis repliedSent to Megan by text and email · follow-ups stopped

The offer

We work every old lead in your CRM. You get the appointments.

AI calls

A natural AI voice calls every lead who gave permission, in your business's name. It says it's an AI, asks what happened, and books the people still interested.

Texts

A short text after a missed call and a follow-up a few days later. When someone texts back, their follow-ups stop and the reply comes straight to you by text and email.

Emails

A personal note, a seasonal check-in and a last "should we close your file?" Written in your voice, approved by you before anything goes out.

30 daysOne campaign across your whole list

Up to 10Touches per lead, never more than 3 a day

About 30 minOf your time to get started

Guaranteed. Your number of booked appointments in 30 days, or every dollar of your campaign fee back.

Read the guarantee

What we guarantee in 30 days, for lists under two years old
People we can contact	Dental practices	Real estate teams
2,000	20 visits	6 appointments
5,000	50 visits	15 appointments
10,000	100 visits	30 appointments

The problem

Your pipeline leaks. Every single day.

1 of 5

You fill it.
Ads, clicks, quotes, calls. Every lead costs you money, and lands in your CRM ready to talk.
Nobody calls back in time.
Reach a lead within the hour and they're 7× more likely to qualify. Most get a call the next day, if at all.Harvard Business Review, 2011
One call, then nothing.
Only 14% of people pick up an unknown number. One missed call and the lead is quietly written off.Hiya, State of the Call 2026
The quote goes out. Nobody chases it.
"Let me think about it" turns into months of silence. Your CRM fills with people who were ready, just not that day.
We plug the holes and pump them back.
Every lead you're allowed to contact hears from you again, and the ones still interested land on your calendar.

Leads still warm100%

Illustration

Not called back in time One call, then nothing Quote sent, never chased Dead leads in your CRM Second Call AI Booked · Thu 2:00 PM Booked · Fri 10:30 AM Booked · Mon 9:00 AM

Your part

Here's everything you do. We handle the rest.

1
Book a free 30-minute audit
We count your old leads, check how they signed up, and tell you the number of appointments we'd guarantee.
2
Send your list and approve the messages
Export from any CRM or spreadsheet. Read the call script, texts and emails, and tell us what to change.
3
Answer replies and show up
When a lead texts back, the reply comes straight to you so you can answer while they’re warm. Each appointment lands on your calendar with a text and an email telling you who it is and what they asked about.

Cleaning the list, every call, text and email, a reminder the day before each appointment, and the weekly report are on us. If we miss the number, every dollar of your campaign fee comes back.

See the full 30-day plan

Why they went quiet

Why franchise inquiries go cold. Most never said no.

Four of the most common reasons franchise inquiries stall. None of them is “not interested”, and every one can change.

01
The money wasn’t lined up yet.
Liquid capital, a retirement-account rollover or an SBA loan takes time. Most candidates go quiet while they sort it out, and nobody checks back.
02
Their spouse wasn’t sold.
Buying a franchise is a household decision. Plenty of candidates pause until the person at home is on board.
03
The job got in the way.
A promotion, a busy quarter, a move: the right time to leave a job and buy a business keeps slipping, and the inquiry goes cold.
04
They got one call and a PDF.
Development teams work the newest portal leads first. Older inquiries get one attempt and a brochure, then they sit in the CRM.

Where the leads come from

Franchise development CRMs (FranConnect, Salesforce, HubSpot and others) usually tag each candidate’s stage. Portal leads carry each portal’s own consent wording, so we check how every candidate signed up.

Franchise portal leads
Website franchise inquiries
Trade show and expo contacts
Broker and consultant referrals
Webinar sign-ups
Candidates who stalled before Discovery Day

What your leads hear

Calm, clear, and in your name.

Every call opens the same way: who’s calling, that it’s an AI, and that the call is recorded. Then one easy question.

The first two lines

Ava · AI

Hi, this is Ava, an AI assistant calling for Bright Path Home Services. This call is recorded. Am I speaking with David?

Thanks, David. You’d looked into owning a Bright Path Home Services franchise a while back, and Megan asked me to check in and see where things stand.

AI and recording disclosed before anything else
No prices, discounts or deadlines, ever
“No” is accepted the first time
Two real times from your calendar

If they say

“I’m still working on the funding.”

AvaThat’s the most common reason people pause. Megan can walk you through how other owners funded theirs, with no commitment. Would Tuesday at noon or Thursday at 4 work for a call?

If they say

“My wife isn’t sure about it.”

AvaThat makes sense; it’s a big decision for a family. Many candidates bring their spouse to the discovery call. Would Wednesday at 7 PM or Saturday at 10 suit you both?

If they say

“I bought a different franchise.”

AvaCongratulations on the new business. I’ll update our records so we don’t contact you again. All the best.

Example script with placeholder names and times. Yours is written for your business and approved by you before anything goes out.

Read a full sample call

Where it works best

Good timing helps. Fake urgency doesn’t.

Old leads respond better when there’s a real reason to hear from you. For franchise brands, these are the ones worth using, and only when they’re true for that person.

Early in the year
Career changes get a second look after the holidays, when people set goals for the year.
Once funding has had time
A candidate who paused to arrange funding is worth a call once enough time has passed to sort it out.

Never used: invented deadlines, “prices going up”, fake scarcity, or discounts you didn’t approve.

Franchise sales questions

The specifics, answered.

Before your audit

How to export your old leads Is your list worth calling? Consent, explained for owners

Will it talk about earnings or what an owner can make?

Never. Under the FTC Franchise Rule, earnings figures can only come from your Franchise Disclosure Document. The AI doesn’t discuss earnings, fees or territories; it books the discovery call and your team covers the rest.

Who does it book with?

Your franchise development team: a discovery call, a webinar seat or a Discovery Day, whichever your process starts with.

Does it work with candidates from brokers?

Yes, as long as the candidate agreed to be contacted by your brand. Broker-introduced candidates often come with the broker’s own follow-up rules, so we check those first.

Can it handle candidates in different states?

Yes. It calls within each candidate’s local hours and follows the calling rules where they live. Franchise sales rules, such as state registration, stay with your team as they do today.

A sample call